Between Bread and Purpose: What Drives Generation Z?
It’s inevitable: the economy lies at the heart of Generation Z’s concerns. Not out of whim, but out of necessity. We grew up between promises of merit and the realities of instability — constantly balancing dreams against bills. The horizon of financial stability seems, for many of us, like a distant mirage. It’s not uncommon to find ourselves calculating not just how much we earn, but how long until we’re free — if we ever truly will be.
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Backups for everyone!
The World Backup Day initiative aims to raise awareness about how easy it is to lose our data. On its website, it reveals some facts such as 30% of people have never made a backup, 113 mobile phones are stolen or lost every minute worldwide, and 1 in 10 computers is infected by a virus once a month.
What is the recipe for successful marketing? The truth in communication.
Absolutely, communicating with empathy and transparency is crucial for fostering a positive and productive work environment. When resources are allocated towards initiatives that lack authenticity or fail to address real needs, the potential for meaningful change is greatly diminished. Employees are more likely to engage and contribute positively when they see that efforts are genuine and aligned with the organization's true values and goals. This approach not only builds trust but also ensures that investments lead to tangible, beneficial outcomes for both the organization and its people.